Branding
From Principles of Applied Arts
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A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or service. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, color schemes, symbols and sound which may be developed to represent implicit values, ideas, and even personality. The key objective is to create a relationship of trust.
- Here is an example branding strategy made by André Martinez Mougin brand
- What Presentations do you use that influance your Brand? Portfolio?Sales pitch?
- Should you use trends to identify markets and build your business?
- Is your ID and business flexible?
- How do you make it stay flexible?Audience vs theme
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Audience
Is it safely to say that the demographic of our end consumers are also the same as the ones sought after by our third party clients like Interior Designers?
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Identity specifications
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